This collaboration marks a significant milestone for both Chelmsford City and Rivals Tears, combining the club’s forward-thinking ambitions with the innovative hydration expertise of a recently founded and rapidly growing brand. The partnership underscores a shared commitment to high performance both on and off the field.
Club chairman Spencer Gore said: “Chelmsford City FC are excited to kickstart 2025 announcing the new partnership with hydration company Rivals Tears.
“It’s important for us that we break down the contributing factors to success, and look to see where and how we can make positive marginal improvements. Working with Rivals Tears supports our team on game day, and takes a positive step to improving performance with better hydration.”