The National League has today announced a significant new partnership with Enterprise
Rent-A-Car, confirming the vehicle rental company as its title sponsor.
The agreement, commencing in June 2025, will see Enterprise take the naming rights to
the National League and its three divisions – becoming the Enterprise National League,
the Enterprise National League North, and the Enterprise National League South,
respectively – marking a major investment in non-league football and community
engagement.
The collaboration unites the National League, an organisation steeped in the rich
history of English football, with Enterprise, a company already deeply committed to
supporting local communities nationwide. For generations, the National League has
served as a vital stepping stone for clubs aspiring to reach the higher echelons of the
game, while simultaneously fostering a passionate and dedicated fan base that spans
the entire nation.
The National League’s enduring appeal is further evidenced by its impressive growth in
attendance figures over the past three seasons, demonstrating the loyalty of supporters
and the increasing excitement surrounding the competition. Week after week, grounds
across the country welcome fans who are united by their shared love for their local
teams and the captivating drama of non-league football, showcased most recently at
the National League Promotion Final in front of a record-breaking crowd at Wembley
Stadium.
The new multi-year agreement represents an exciting opportunity for Enterprise to
further its long-standing commitment to supporting local communities nationwide. By
aligning with the National League, Enterprise will gain visibility across a passionate and
engaged audience, reinforcing its position as a trusted and community-focused brand.
Enterprise will also explore opportunities to provide practical support to clubs, fans and
their communities by leveraging its extensive network of more than 450 branches in the
UK and its wider range of vehicles.
Jack Pearce, National League Chaiman commented: “We are delighted to welcome
Enterprise as our new headline sponsor. This is a significant partnership for the
National League and a testament to the growing strength and appeal of our
competition. Enterprise shares our deep-rooted commitment to communities, and its
support will be invaluable in helping our clubs to thrive.”
Kyle Sanborn, Vice President Global Brand Strategy & Marketing Activation, Enterprise
Mobility, said: “Enterprise is incredibly proud to be partnering with the National League.
We recognise the vital role these clubs play in their local communities and the passion
they inspire in fans nationwide. This sponsorship provides a fantastic platform for us to
demonstrate our commitment to supporting these communities and explore innovative
ways to provide mobility solutions for both the clubs and their dedicated supporters.
We look forward to a successful and impactful partnership.”
About Enterprise Mobility
Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet
management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental,
retail car sales and vehicle subscription, as well as other transportation technology
services and solutions, to make travel easier and more convenient for customers.
Enterprise Mobility, inclusive of its subsidiaries and franchises, and affiliate,
Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles
through an integrated network of over 9,500 fully staffed neighbourhood and airport
rental locations in more than 90 countries and territories.
Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the
Enterprise Rent-A-Car, National Car Rental and Alamo brands.
About the National League
The National League is a football league in England that comprises of 72 teams equally
split between the National League, National League North and National League South.
The National League division is the fifth tier of English football and the top tier outside of
the Premier League and EFL. The National League North and South divisions are the
sixth tier of English football and are both regionalised.
The National League was formed in 1979 as the Alliance Premier Football League and
from 1986 was known as the Football Conference, before rebranding for a third time in
2015 as the National League.
In addition, the National League also operates The National League U19 Youth Alliance
and runs two divisions for National League Academy-Licensed Clubs, and oversees a
charitable organisation known as the National League Trust who support community
programmes at National League member clubs through financial grant aid and
development advice
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